Effective advertising : understanding when, how, and why advertising works /
Autor principal: | Tellis, Gerard J., 1950- |
---|---|
Format: | Llibre |
Idioma: | English |
Publicat: |
Thousand Oaks, Calif. ; New Delhi:
Sage Publications; Response Books,
c2004.
|
Matèries: | |
Classic Catalogue: | View this record in Classic Catalogue |
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