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| LEADER |
00989nam a2200241 a 4500 |
| 001 |
13276402 |
| 005 |
20070731081515.0 |
| 008 |
090619s2004 caua b 001 0 eng d |
| 010 |
|
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|a 2003016016
|
| 020 |
|
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|a 8178293706
|
| 040 |
|
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|a DLC
|c DLC
|d DLC
|
| 082 |
0 |
0 |
|a 659.1
|2 22
|
| 100 |
1 |
|
|a Tellis, Gerard J.,
|d 1950-
|
| 245 |
1 |
0 |
|a Effective advertising :
|b understanding when, how, and why advertising works /
|c by Gerard J. Tellis.
|
| 260 |
|
|
|a Thousand Oaks, Calif. ;
|a New Delhi:
|b Sage Publications;
|b Response Books,
|c c2004.
|
| 300 |
|
|
|a 203 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 541 |
1 |
|
|e 00013179
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Consumers
|x Attitudes.
|
| 852 |
4 |
|
|a Ayesha Abed Library
|j General Shelf.
|
| 999 |
|
|
|c 2066
|d 2066
|
| 952 |
|
|
|0 0
|1 4
|2 ddc
|4 0
|6 659_100000000000000_TEL
|7 0
|9 1900
|a BRACUL
|b BRACUL
|c GEN
|d 2009-07-07
|g 0.00
|l 1
|m 14
|o 659.1 TEL
|p 3010013179
|r 2013-05-07
|s 2013-02-01
|t 1
|w 2009-07-07
|y BK
|x No price found in the accession register.
|