Effective advertising : understanding when, how, and why advertising works /
| 主要作者: | |
|---|---|
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Thousand Oaks, Calif. ; New Delhi:
Sage Publications; Response Books,
c2004.
|
| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 實物描述: | 203 p. : ill. ; 24 cm. |
|---|---|
| 參考書目: | Includes bibliographical references and index. |
| ISBN: | 8178293706 |