Effective advertising : understanding when, how, and why advertising works /
Glavni avtor: | |
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Format: | Knjiga |
Jezik: | English |
Izdano: |
Thousand Oaks, Calif. ; New Delhi:
Sage Publications; Response Books,
c2004.
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Teme: | |
Classic Catalogue: | View this record in Classic Catalogue |
Fizični opis: | 203 p. : ill. ; 24 cm. |
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Bibliografija: | Includes bibliographical references and index. |
ISBN: | 8178293706 |