Effective advertising : understanding when, how, and why advertising works /
| Autore principale: | |
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Thousand Oaks, Calif. ; New Delhi:
Sage Publications; Response Books,
c2004.
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| Soggetti: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descrizione fisica: | 203 p. : ill. ; 24 cm. |
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| Bibliografia: | Includes bibliographical references and index. |
| ISBN: | 8178293706 |