Effective advertising : understanding when, how, and why advertising works /

Bibliografski detalji
Glavni autor: Tellis, Gerard J., 1950-
Format: Knjiga
Jezik:English
Izdano: Thousand Oaks, Calif. ; New Delhi: Sage Publications; Response Books, c2004.
Teme:
Classic Catalogue: View this record in Classic Catalogue
Opis
Opis:203 p. : ill. ; 24 cm.
Bibliografija:Includes bibliographical references and index.
ISBN:8178293706