Effective advertising : understanding when, how, and why advertising works /

Xehetasun bibliografikoak
Egile nagusia: Tellis, Gerard J., 1950-
Formatua: Liburua
Hizkuntza:English
Argitaratua: Thousand Oaks, Calif. ; New Delhi: Sage Publications; Response Books, c2004.
Gaiak:
Classic Catalogue: View this record in Classic Catalogue
Deskribapena
Deskribapen fisikoa:203 p. : ill. ; 24 cm.
Bibliografia:Includes bibliographical references and index.
ISBN:8178293706