Effective advertising : understanding when, how, and why advertising works /
| Prif Awdur: | |
|---|---|
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
Thousand Oaks, Calif. ; New Delhi:
Sage Publications; Response Books,
c2004.
|
| Pynciau: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Disgrifiad Corfforoll: | 203 p. : ill. ; 24 cm. |
|---|---|
| Llyfryddiaeth: | Includes bibliographical references and index. |
| ISBN: | 8178293706 |