Citação norma APA

Tellis, G. J. (2004). Effective advertising: Understanding when, how, and why advertising works. Sage Publications; Response Books.

Citação norma Chicago

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Thousand Oaks, Calif. ; New Delhi: Sage Publications; Response Books, 2004.

Citação norma MLA

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Sage Publications; Response Books, 2004.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.