Tellis, G. J. (2004). Effective advertising: Understanding when, how, and why advertising works. Sage Publications; Response Books.
Chicagoスタイル(17版)引用形式Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Thousand Oaks, Calif. ; New Delhi: Sage Publications; Response Books, 2004.
MLA(8版)引用形式Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Sage Publications; Response Books, 2004.
警告: この引用は必ずしも正確ではありません.