Tellis, G. J. (2004). Effective advertising: Understanding when, how, and why advertising works. Sage Publications; Response Books.
Chicago-viite (17. p.)Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Thousand Oaks, Calif. ; New Delhi: Sage Publications; Response Books, 2004.
MLA-viite (8. p.)Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Sage Publications; Response Books, 2004.
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