Tellis, G. J. (2004). Effective advertising: Understanding when, how, and why advertising works. Sage Publications; Response Books.
Chicago-Zitierstil (17. Ausg.)Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Thousand Oaks, Calif. ; New Delhi: Sage Publications; Response Books, 2004.
MLA-Zitierstil (8. Ausg.)Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Sage Publications; Response Books, 2004.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.