Cita APA (7th ed.)

Tellis, G. J. (2004). Effective advertising: Understanding when, how, and why advertising works. Sage Publications; Response Books.

Cita Chicago (17th ed.)

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Thousand Oaks, Calif. ; New Delhi: Sage Publications; Response Books, 2004.

Cita MLA (8th ed.)

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Sage Publications; Response Books, 2004.