Sales forecasting management : a demand management approach /

Sales forecasting management : a demand management approach /

Dettagli Bibliografici
Autore principale:	Mentzer, John T.
Altri autori:	Moon, Mark A., 1955-
Natura:	Libro
Lingua:	English
Pubblicazione:	Thousand Oaks, Calif. ; New Delhi: Sage Publications, c2005.
Edizione:	Second edition
Soggetti:	Sales forecasting > Management. Marketing research > Management.
Classic Catalogue:	View this record in Classic Catalogue

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