Basic marketing : a managerial approach /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R. D. Irwin,
1981.
|
| Edition: | 7th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Item Description: | Learning aid |
|---|---|
| Physical Description: | xix, 367 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and indexes. |