Marketing management : a strategic, decision-making approach /

Marketing management : a strategic, decision-making approach /

Opis bibliograficzny
1. autor:	Boyd, Harper W.
Kolejni autorzy:	Walker, Orville C., Mullins, John, Larreche, Jean-Claude
Format:	Książka
Język:	English
Wydane:	Boston, Mass. : McGraw-Hill, c2002.
Wydanie:	4th ed.
Seria:	The McGraw-Hill/Irwin series in marketing
Hasła przedmiotowe:	Marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

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