Marketing management : a strategic, decision-making approach /

Marketing management : a strategic, decision-making approach /

Bibliographic Details
Main Author: Boyd, Harper W.
Other Authors: Walker, Orville C., Mullins, John, Larreche, Jean-Claude
Format: Book
Language:English
Published: Boston, Mass. : McGraw-Hill, c2002.
Edition:4th ed.
Series:The McGraw-Hill/Irwin series in marketing
Subjects:
Marketing > Management.
Classic Catalogue: View this record in Classic Catalogue

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