Marketing management : a strategic, decision-making approach /

Marketing management : a strategic, decision-making approach /

ग्रंथसूची विवरण
मुख्य लेखक:	Boyd, Harper W.
अन्य लेखक:	Walker, Orville C., Mullins, John, Larreche, Jean-Claude
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	Boston, Mass. : McGraw-Hill, c2002.
संस्करण:	4th ed.
श्रृंखला:	The McGraw-Hill/Irwin series in marketing
विषय:	Marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

समान संसाधन

Strategic market management /
द्वारा: Aaker, David A.
प्रकाशित: (2005)

Strategic marketing management /
द्वारा: Aaker, David A.
प्रकाशित: (2005)

Strategic marketing /
द्वारा: Cravens, David W.
प्रकाशित: (1997)

Strategic marketing management : planning, implementation, and control /
द्वारा: Wilson, R. M. S. (Richard Malcolm Sano)
प्रकाशित: (1999)

Strategic marketing /
द्वारा: Cravens, David W.
प्रकाशित: (2006)

Strategic marketing /
द्वारा: Cravens, David W.
प्रकाशित: (2003)

Marketing research; text and cases /
द्वारा: Boyd, Harper W.
प्रकाशित: (2002)

Strategic marketing management in Asia: case studies and lessons across industries
प्रकाशित: (2017)

Marketing management and strategy /
द्वारा: Doyle, Peter, 1943 June 23-2003
प्रकाशित: (2006)

Marketing management /
द्वारा: Czinkota, Michael R.
प्रकाशित: (2001)

Prof Andaleeb pens work on strategic marketing management
द्वारा: The Daily Observer
प्रकाशित: (2016)

Marketing management : a south Asian perspective /
प्रकाशित: (2009)

Marketing management /
द्वारा: Bagozzi, Richard P.
प्रकाशित: (1998)

Marketing management /
द्वारा: Kotler, Philip
प्रकाशित: (2003)

Marketing management /
द्वारा: Kotler, Philip
प्रकाशित: (2006)

Marketing management /
द्वारा: Winer, Russell S.
प्रकाशित: (2011)

Marketing management /
द्वारा: Kotler, Philip
प्रकाशित: (2000)

Strategic marketing management in Asia : case studies and lessons across industries /
प्रकाशित: (2017)

Marketing /
द्वारा: Lamb, Charles W.
प्रकाशित: (1999)

Marketing management /
प्रकाशित: (2013)

Marketing management /
द्वारा: Kotler, Philip
प्रकाशित: (2009)

Basic marketing : a managerial approach /
द्वारा: McCarthy, E. Jerome (Edmund Jerome)
प्रकाशित: (1981)

Basic marketing : a managerial approach /
द्वारा: McCarthy, E. Jerome (Edmund Jerome)
प्रकाशित: (1981)

Global marketing management /
द्वारा: Keegan, Warren J.
प्रकाशित: (2002)

Marketing management /
द्वारा: Kotler, Philip, और अन्य
प्रकाशित: (2022)

Marketing management : strategies and programs /
द्वारा: Guiltinan, Joseph P.
प्रकाशित: (1997)

Marketing management : strategies and programs /
द्वारा: Guiltinan, Joseph P.
प्रकाशित: (1994)

Market-based management : strategies for growing customer value and profitability /
द्वारा: Best, Roger J.
प्रकाशित: (2005)

Basic marketing : a global-managerial approach /
द्वारा: Perreault, William D.
प्रकाशित: (1993)

International marketing and export management /
द्वारा: Albaum, Gerald S.
प्रकाशित: (2005)

Basic marketing : a global-managerial approach /
द्वारा: Perreault, William D.
प्रकाशित: (1996)

Retail marketing management /
द्वारा: Gilbert, David, 1947 Mar. 2-
प्रकाशित: (1999)

Marketing research : an applied approach /
द्वारा: Kinnear, Thomas C., 1943-
प्रकाशित: (1991)

Sales forecasting management : a demand management approach /
द्वारा: Mentzer, John T.
प्रकाशित: (2005)

Strategic Customer Management
द्वारा: Adrian Payne, Pennie Frow
प्रकाशित: (2013)

Strategic marketing problems : cases and comments /
द्वारा: Kerin, Roger A.
प्रकाशित: (2004)

International marketing management : text and cases /
द्वारा: Mathur, U. C., 1938-
प्रकाशित: (2008)

Marketing management /
द्वारा: Kotler, Philip
प्रकाशित: (2016)

Management for a small planet : strategic decision making and the environment /
द्वारा: Stead, W. Edward
प्रकाशित: (1992)

The marketing challenge /
द्वारा: Mazur, Laura
प्रकाशित: (1993)