|
|
|
|
| LEADER |
01149nam a2200289 a 4500 |
| 001 |
12302577 |
| 008 |
090618s2002 maua b 001 0 eng d |
| 010 |
|
|
|a 2001030192
|
| 020 |
|
|
|a 0072315237 (alk. paper)
|
| 020 |
|
|
|a 0072472952
|
| 040 |
|
|
|a DLC
|c DLC
|d DLC
|
| 082 |
0 |
0 |
|a 658.8
|2 21
|
| 100 |
1 |
|
|a Boyd, Harper W.
|
| 245 |
0 |
0 |
|a Marketing management :
|b a strategic, decision-making approach /
|c Harper W. Boyd, Jr. ... [et al.].
|
| 250 |
|
|
|a 4th ed.
|
| 260 |
|
|
|a Boston, Mass. :
|b McGraw-Hill,
|c c2002.
|
| 300 |
|
|
|a xxi, 594 p. :
|b ill. ;
|c 26 cm. +
|e 1 computer optical disc (4 3/4 in.)
|
| 490 |
1 |
|
|a The McGraw-Hill/Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 541 |
1 |
|
|e 00014731
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 700 |
1 |
|
|a Walker, Orville C.
|
| 700 |
1 |
|
|a Mullins, John
|
| 700 |
1 |
|
|a Larreche, Jean-Claude
|
| 852 |
4 |
|
|a Ayesha Abed Library
|j General Shelf.
|
| 999 |
|
|
|c 1776
|d 1776
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_BOY
|7 0
|9 1627
|a BRACUL
|b BRACUL
|c GEN
|d 2009-06-29
|g 0.00
|l 3
|m 9
|o 658.8 BOY
|p 3010014731
|r 2023-01-03
|s 2022-12-13
|t 1
|w 2009-06-29
|y BK
|x No price found in the accession register.
|