Marketing management : a strategic, decision-making approach /
| Príomhchruthaitheoir: | |
|---|---|
| Rannpháirtithe: | , , |
| Formáid: | LEABHAR |
| Teanga: | English |
| Foilsithe / Cruthaithe: |
Boston, Mass. :
McGraw-Hill,
c2002.
|
| Eagrán: | 4th ed. |
| Sraith: | The McGraw-Hill/Irwin series in marketing
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| Ábhair: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Cur síos fisiciúil: | xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.) |
|---|---|
| Leabharliosta: | Includes bibliographical references and indexes. |
| ISBN: | 0072315237 (alk. paper) 0072472952 |