Marketing management : a strategic, decision-making approach /
| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
McGraw-Hill,
c2002.
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| Edition: | 4th ed. |
| Series: | The McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.) |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0072315237 (alk. paper) 0072472952 |