Marketing management : a strategic, decision-making approach /
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. :
McGraw-Hill,
c2002.
|
| Ausgabe: | 4th ed. |
| Schriftenreihe: | The McGraw-Hill/Irwin series in marketing
|
| Schlagworte: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Beschreibung: | xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.) |
|---|---|
| Bibliographie: | Includes bibliographical references and indexes. |
| ISBN: | 0072315237 (alk. paper) 0072472952 |