Marketing management /

Marketing management /

Bibliographic Details
Main Author:	Czinkota, Michael R.
Other Authors:	Kotabe, Masaaki
Format:	Book
Language:	English
Published:	Cincinnati : South-Western College Pub., c2001.
Edition:	2nd ed.
Subjects:	Marketing > Management. Marketing > Management > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

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