Consumer behavior : concepts and applications /

Consumer behavior : concepts and applications /

Dettagli Bibliografici
Autore principale:	Loudon, David L.
Altri autori:	Della Bitta, Albert J.
Natura:	Libro
Lingua:	English
Pubblicazione:	New York : McGraw-Hill, c1993.
Edizione:	4th ed.
Serie:	McGraw-Hill series in marketing
Soggetti:	Consumer behavior. Consumer behavior > United States > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

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