Consumer behavior : concepts and applications /

Consumer behavior : concepts and applications /

Bibliographic Details
Main Author: Loudon, David L.
Other Authors: Della Bitta, Albert J.
Format: Book
Language:English
Published: New York : McGraw-Hill, c1993.
Edition:4th ed.
Series:McGraw-Hill series in marketing
Subjects:
Consumer behavior.
Consumer behavior > United States > Case studies.
Classic Catalogue: View this record in Classic Catalogue

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Call Number: 658.834 LOU
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