Consumer behavior : concepts and applications /

Consumer behavior : concepts and applications /

Détails bibliographiques
Auteur principal:	Loudon, David L.
Autres auteurs:	Della Bitta, Albert J.
Format:	Livre
Langue:	English
Publié:	New York : McGraw-Hill, c1993.
Édition:	4th ed.
Collection:	McGraw-Hill series in marketing
Sujets:	Consumer behavior. Consumer behavior > United States > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

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