Consumer behavior : concepts and applications /
Autor principal: | Loudon, David L. |
---|---|
Altres autors: | Della Bitta, Albert J. |
Format: | Llibre |
Idioma: | English |
Publicat: |
New York :
McGraw-Hill,
c1993.
|
Edició: | 4th ed. |
Col·lecció: | McGraw-Hill series in marketing
|
Matèries: | |
Classic Catalogue: | View this record in Classic Catalogue |
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