Consumer behavior : concepts and applications /
| Huvudupphovsman: | |
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| Övriga upphovsmän: | |
| Materialtyp: | Bok |
| Språk: | English |
| Publicerad: |
New York :
McGraw-Hill,
c1993.
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| Upplaga: | 4th ed. |
| Serie: | McGraw-Hill series in marketing
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| Ämnen: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Fysisk beskrivning: | xxiii, 788 p. : ill. (some col.) ; 27 cm. |
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| Bibliografi: | Includes bibliographical references (p. 733-782) and index. |
| ISBN: | 0070387672 |