Consumer behavior : concepts and applications /
| 1. autor: | |
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| Kolejni autorzy: | |
| Format: | Książka |
| Język: | English |
| Wydane: |
New York :
McGraw-Hill,
c1993.
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| Wydanie: | 4th ed. |
| Seria: | McGraw-Hill series in marketing
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| Hasła przedmiotowe: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Opis fizyczny: | xxiii, 788 p. : ill. (some col.) ; 27 cm. |
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| Bibliografia: | Includes bibliographical references (p. 733-782) and index. |
| ISBN: | 0070387672 |