Consumer behavior : concepts and applications /
| Glavni autor: | |
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| Daljnji autori: | |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
New York :
McGraw-Hill,
c1993.
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| Izdanje: | 4th ed. |
| Serija: | McGraw-Hill series in marketing
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| Teme: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Opis: | xxiii, 788 p. : ill. (some col.) ; 27 cm. |
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| Bibliografija: | Includes bibliographical references (p. 733-782) and index. |
| ISBN: | 0070387672 |