Consumer behavior : concepts and applications /

Consumer behavior : concepts and applications /

ग्रंथसूची विवरण
मुख्य लेखक: Loudon, David L.
अन्य लेखक: Della Bitta, Albert J.
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: New York : McGraw-Hill, c1993.
संस्करण:4th ed.
श्रृंखला:McGraw-Hill series in marketing
विषय:
Consumer behavior.
Consumer behavior > United States > Case studies.
Classic Catalogue: View this record in Classic Catalogue
विवरण
भौतिक वर्णन:xxiii, 788 p. : ill. (some col.) ; 27 cm.
ग्रन्थसूची:Includes bibliographical references (p. 733-782) and index.
आईएसबीएन:0070387672

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