Consumer behavior : concepts and applications /
| Príomhchruthaitheoir: | |
|---|---|
| Rannpháirtithe: | |
| Formáid: | LEABHAR |
| Teanga: | English |
| Foilsithe / Cruthaithe: |
New York :
McGraw-Hill,
c1993.
|
| Eagrán: | 4th ed. |
| Sraith: | McGraw-Hill series in marketing
|
| Ábhair: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Cur síos fisiciúil: | xxiii, 788 p. : ill. (some col.) ; 27 cm. |
|---|---|
| Leabharliosta: | Includes bibliographical references (p. 733-782) and index. |
| ISBN: | 0070387672 |