Consumer behavior : concepts and applications /
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
New York :
McGraw-Hill,
c1993.
|
| Edición: | 4th ed. |
| Colección: | McGraw-Hill series in marketing
|
| Materias: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descripción Física: | xxiii, 788 p. : ill. (some col.) ; 27 cm. |
|---|---|
| Bibliografía: | Includes bibliographical references (p. 733-782) and index. |
| ISBN: | 0070387672 |