Consumer behavior : concepts and applications /
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | |
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
New York :
McGraw-Hill,
c1993.
|
| Rhifyn: | 4th ed. |
| Cyfres: | McGraw-Hill series in marketing
|
| Pynciau: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Disgrifiad Corfforoll: | xxiii, 788 p. : ill. (some col.) ; 27 cm. |
|---|---|
| Llyfryddiaeth: | Includes bibliographical references (p. 733-782) and index. |
| ISBN: | 0070387672 |