Consumer behavior : concepts and applications /

Detalles Bibliográficos
Autor Principal:	Loudon, David L.
Outros autores:	Della Bitta, Albert J.
Formato:	Libro
Idioma:	English
Publicado:	New York : McGraw-Hill, c1993.
Edición:	4th ed.
Series:	McGraw-Hill series in marketing
Subjects:	Consumer behavior. Consumer behavior > United States > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

Descripción
Descrición Física:	xxiii, 788 p. : ill. (some col.) ; 27 cm.
Bibliografía:	Includes bibliographical references (p. 733-782) and index.
ISBN:	0070387672

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