Consumer behavior : concepts and applications /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1993.
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| Edition: | 4th ed. |
| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxiii, 788 p. : ill. (some col.) ; 27 cm. |
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| Bibliography: | Includes bibliographical references (p. 733-782) and index. |
| ISBN: | 0070387672 |