Loudon, D. L., & Della Bitta, A. J. (1993). Consumer behavior: Concepts and applications (4th ed.). McGraw-Hill.

Loudon, David L., and Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. 4th ed. New York: McGraw-Hill, 1993.

Loudon, David L., and Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. 4th ed. McGraw-Hill, 1993.