Loudon, D. L., & Della Bitta, A. J. (1993). Consumer behavior: Concepts and applications (4th ed.). McGraw-Hill.
Lua i Stíl Chicago (17ú heag.)Loudon, David L., agus Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. 4th ed. New York: McGraw-Hill, 1993.
Lua MLA (8ú heag.)Loudon, David L., agus Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. 4th ed. McGraw-Hill, 1993.
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