Loudon, D. L., & Della Bitta, A. J. (1993). Consumer behavior: Concepts and applications (4th ed.). McGraw-Hill.
Style de citation Chicago (17e éd.)Loudon, David L., et Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. 4th ed. New York: McGraw-Hill, 1993.
Style de citation MLA (8e éd.)Loudon, David L., et Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. 4th ed. McGraw-Hill, 1993.
Attention : ces citations peuvent ne pas être correctes à 100%.