Strategic management in action /

ग्रंथसूची विवरण
मुख्य लेखक: Coulter, Mary K.
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Upper Saddle River, NJ : Pearson Prentice Hall, c2005.
संस्करण:Third edition
विषय:
Classic Catalogue: View this record in Classic Catalogue
विषय - सूची:
  • Introducing the concepts
  • The context of managing strategically
  • Assessing opportunities and threats : doing an external analysis
  • Assessing strengths and weaknesses : doing an internal analysis
  • Functional strategies
  • Competitive strategies
  • Corporate strategies
  • Strategic management in other organization types.