Strategic management in action /
मुख्य लेखक: | |
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स्वरूप: | पुस्तक |
भाषा: | English |
प्रकाशित: |
Upper Saddle River, NJ :
Pearson Prentice Hall,
c2005.
|
संस्करण: | Third edition |
विषय: | |
Classic Catalogue: | View this record in Classic Catalogue |
विषय - सूची:
- Introducing the concepts
- The context of managing strategically
- Assessing opportunities and threats : doing an external analysis
- Assessing strengths and weaknesses : doing an internal analysis
- Functional strategies
- Competitive strategies
- Corporate strategies
- Strategic management in other organization types.