Brands and firebrands : insights from experts /

Brands and firebrands : insights from experts /

Detalhes bibliográficos
Outros Autores:	Chaturvedi, Braj Mohan
Formato:	Livro
Idioma:	English
Publicado em:	India : ICFAI, 2003 [reprinted 2004].
Assuntos:	Brand name products.
Classic Catalogue:	View this record in Classic Catalogue

Registros relacionados

Strategic brand management : building, measuring, and managing brand equity /
por: Keller, Kevin Lane, 1956-
Publicado em: (2003)

The new strategic brand management : advanced insights and strategic thinking /
por: Kapferer, Jean-Noël
Publicado em: (2012)

Corporate branding : concept and cases\
Publicado em: (2005)

Strategic brand management : creating and sustaining brand equity long term /
por: Kapferer, Jean-Noël
Publicado em: (1997)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
por: Bhuiyan, Rafiur Rahman
Publicado em: (2019)

Strategic brand management : building, measuring, and managing brand equity /
por: Keller, Kevin Lane, 1956-
Publicado em: (2015)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Publicado em: (2005)

Global brand power : leveraging branding for long-term growth /
por: Kahn, Barbara E.
Publicado em: (2013)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
por: Rakibuzzaman, Md.
Publicado em: (2019)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Publicado em: (2010)

Services marketing and branding strategies of Englishplz Limited
por: Morshed, Zarif
Publicado em: (2024)

Branding and communication mix of Transcom Beverages Ltd
por: Arefin, Sajid
Publicado em: (2024)

How branding is changing the landscape of IPDC Finance Limited
por: Rodrigues, Melissa Maria
Publicado em: (2022)

Factors affecting derby’s brand equity in Kushtia territory
por: Samonti, Afra Tasnim
Publicado em: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
por: Fahad, Shafayet Ullah
Publicado em: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
por: Keya, Kaniz Fatema
Publicado em: (2024)

Managing brand equity : capitalizing on the value of a brand name /
por: Aaker, David A.
Publicado em: (1991)

The impact of re-branding on the financial aspects of IPDC Finance limited
por: Sakib Ur Rahman, Mohammad
Publicado em: (2022)

Utilization of digital platform in brand & communication in Prime Bank Limited
por: Khan, Nishat Saiara
Publicado em: (2020)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
por: Tasnim, Sarah
Publicado em: (2020)

The RACI Matrix and its implications: a case of Unilever
por: Ahmed, Muhtasim Rafid
Publicado em: (2019)

Asiatic 360 and beyond
por: Anwar, Adiba
Publicado em: (2018)

The procedure of launching brand new homecare products in the country
por: Sikder, Shihab Al Mahmud
Publicado em: (2019)

Brand awareness and brand perception of ‘Mr. Cookie’
por: Pranto, Mehbub Hossain
Publicado em: (2019)

M&A advisory process in Bangladesh- a case study on the foreign acquisition of a FMCG Company
por: Mim, Nishat Afnan
Publicado em: (2024)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
por: Mazumder, Avranil
Publicado em: (2024)

Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh
por: Ullah, G. M. Shafayet, et al.
Publicado em: (2016)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
por: Neehal, Saber Hossain
Publicado em: (2024)

Employer branding of Robi Axiata Limited
por: Fayem, Naimul Hasan
Publicado em: (2014)

Bond markets, analysis, and strategies /
por: Fabozzi, Frank J.
Publicado em: (2016)

Branding across borders : a guide to global brand marketing /
por: Gregory, James R.
Publicado em: (2002)

Re-branding of a corporate brand: A case on Meghna Group of Industries
por: Hossain, Md. Mazid
Publicado em: (2021)

Brand activation in below the line marketing
por: Sutirtha, Shafiqul Islam
Publicado em: (2013)

Employer branding of Daraz Bangladesh Ltd.
por: Chowdhury, Sreejon
Publicado em: (2021)

Branding practices conducted by Youngbangla
por: Gomes, Randy Godfrey
Publicado em: (2017)

Marketing and Brand Communication of SEBL | DX Group
por: Bin Azad, Kazi Zonaid
Publicado em: (2023)

Consumer’s brand switching tendency inside telecommunication industry
por: Adila, Fariha Noor
Publicado em: (2024)

Impact of digital marketing on brand awareness
por: Mahmud, Frahim
Publicado em: (2017)

An effective approach to launching a brand in Bangladesh
por: Quader, Fahim
Publicado em: (2020)

The relation between brand awareness and repeat purchase
por: Zaman, Anis Uz
Publicado em: (2024)