Brands and firebrands : insights from experts /

Brands and firebrands : insights from experts /

Dettagli Bibliografici
Altri autori:	Chaturvedi, Braj Mohan
Natura:	Libro
Lingua:	English
Pubblicazione:	India : ICFAI, 2003 [reprinted 2004].
Soggetti:	Brand name products.
Classic Catalogue:	View this record in Classic Catalogue

Documenti analoghi

Strategic brand management : building, measuring, and managing brand equity /
di: Keller, Kevin Lane, 1956-
Pubblicazione: (2003)

The new strategic brand management : advanced insights and strategic thinking /
di: Kapferer, Jean-Noël
Pubblicazione: (2012)

Corporate branding : concept and cases\
Pubblicazione: (2005)

Strategic brand management : creating and sustaining brand equity long term /
di: Kapferer, Jean-Noël
Pubblicazione: (1997)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
di: Bhuiyan, Rafiur Rahman
Pubblicazione: (2019)

Strategic brand management : building, measuring, and managing brand equity /
di: Keller, Kevin Lane, 1956-
Pubblicazione: (2015)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Pubblicazione: (2005)

Global brand power : leveraging branding for long-term growth /
di: Kahn, Barbara E.
Pubblicazione: (2013)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
di: Rakibuzzaman, Md.
Pubblicazione: (2019)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Pubblicazione: (2010)

Services marketing and branding strategies of Englishplz Limited
di: Morshed, Zarif
Pubblicazione: (2024)

Branding and communication mix of Transcom Beverages Ltd
di: Arefin, Sajid
Pubblicazione: (2024)

How branding is changing the landscape of IPDC Finance Limited
di: Rodrigues, Melissa Maria
Pubblicazione: (2022)

Factors affecting derby’s brand equity in Kushtia territory
di: Samonti, Afra Tasnim
Pubblicazione: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
di: Fahad, Shafayet Ullah
Pubblicazione: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
di: Keya, Kaniz Fatema
Pubblicazione: (2024)

Managing brand equity : capitalizing on the value of a brand name /
di: Aaker, David A.
Pubblicazione: (1991)

The impact of re-branding on the financial aspects of IPDC Finance limited
di: Sakib Ur Rahman, Mohammad
Pubblicazione: (2022)

Utilization of digital platform in brand & communication in Prime Bank Limited
di: Khan, Nishat Saiara
Pubblicazione: (2020)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
di: Tasnim, Sarah
Pubblicazione: (2020)

The RACI Matrix and its implications: a case of Unilever
di: Ahmed, Muhtasim Rafid
Pubblicazione: (2019)

Asiatic 360 and beyond
di: Anwar, Adiba
Pubblicazione: (2018)

The procedure of launching brand new homecare products in the country
di: Sikder, Shihab Al Mahmud
Pubblicazione: (2019)

Brand awareness and brand perception of ‘Mr. Cookie’
di: Pranto, Mehbub Hossain
Pubblicazione: (2019)

M&A advisory process in Bangladesh- a case study on the foreign acquisition of a FMCG Company
di: Mim, Nishat Afnan
Pubblicazione: (2024)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
di: Mazumder, Avranil
Pubblicazione: (2024)

Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh
di: Ullah, G. M. Shafayet, et al.
Pubblicazione: (2016)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
di: Neehal, Saber Hossain
Pubblicazione: (2024)

Employer branding of Robi Axiata Limited
di: Fayem, Naimul Hasan
Pubblicazione: (2014)

Bond markets, analysis, and strategies /
di: Fabozzi, Frank J.
Pubblicazione: (2016)

Branding across borders : a guide to global brand marketing /
di: Gregory, James R.
Pubblicazione: (2002)

Re-branding of a corporate brand: A case on Meghna Group of Industries
di: Hossain, Md. Mazid
Pubblicazione: (2021)

Brand activation in below the line marketing
di: Sutirtha, Shafiqul Islam
Pubblicazione: (2013)

Employer branding of Daraz Bangladesh Ltd.
di: Chowdhury, Sreejon
Pubblicazione: (2021)

Branding practices conducted by Youngbangla
di: Gomes, Randy Godfrey
Pubblicazione: (2017)

Marketing and Brand Communication of SEBL | DX Group
di: Bin Azad, Kazi Zonaid
Pubblicazione: (2023)

Consumer’s brand switching tendency inside telecommunication industry
di: Adila, Fariha Noor
Pubblicazione: (2024)

Impact of digital marketing on brand awareness
di: Mahmud, Frahim
Pubblicazione: (2017)

An effective approach to launching a brand in Bangladesh
di: Quader, Fahim
Pubblicazione: (2020)

The relation between brand awareness and repeat purchase
di: Zaman, Anis Uz
Pubblicazione: (2024)