Brands and firebrands : insights from experts /

Brands and firebrands : insights from experts /

Xehetasun bibliografikoak
Beste egile batzuk:	Chaturvedi, Braj Mohan
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	India : ICFAI, 2003 [reprinted 2004].
Gaiak:	Brand name products.
Classic Catalogue:	View this record in Classic Catalogue

Antzeko izenburuak

Strategic brand management : building, measuring, and managing brand equity /
nork: Keller, Kevin Lane, 1956-
Argitaratua: (2003)

The new strategic brand management : advanced insights and strategic thinking /
nork: Kapferer, Jean-Noël
Argitaratua: (2012)

Corporate branding : concept and cases\
Argitaratua: (2005)

Strategic brand management : creating and sustaining brand equity long term /
nork: Kapferer, Jean-Noël
Argitaratua: (1997)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
nork: Bhuiyan, Rafiur Rahman
Argitaratua: (2019)

Strategic brand management : building, measuring, and managing brand equity /
nork: Keller, Kevin Lane, 1956-
Argitaratua: (2015)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Argitaratua: (2005)

Global brand power : leveraging branding for long-term growth /
nork: Kahn, Barbara E.
Argitaratua: (2013)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
nork: Rakibuzzaman, Md.
Argitaratua: (2019)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Argitaratua: (2010)

Services marketing and branding strategies of Englishplz Limited
nork: Morshed, Zarif
Argitaratua: (2024)

Branding and communication mix of Transcom Beverages Ltd
nork: Arefin, Sajid
Argitaratua: (2024)

How branding is changing the landscape of IPDC Finance Limited
nork: Rodrigues, Melissa Maria
Argitaratua: (2022)

Factors affecting derby’s brand equity in Kushtia territory
nork: Samonti, Afra Tasnim
Argitaratua: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
nork: Fahad, Shafayet Ullah
Argitaratua: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
nork: Keya, Kaniz Fatema
Argitaratua: (2024)

Managing brand equity : capitalizing on the value of a brand name /
nork: Aaker, David A.
Argitaratua: (1991)

The impact of re-branding on the financial aspects of IPDC Finance limited
nork: Sakib Ur Rahman, Mohammad
Argitaratua: (2022)

Utilization of digital platform in brand & communication in Prime Bank Limited
nork: Khan, Nishat Saiara
Argitaratua: (2020)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
nork: Tasnim, Sarah
Argitaratua: (2020)

The RACI Matrix and its implications: a case of Unilever
nork: Ahmed, Muhtasim Rafid
Argitaratua: (2019)

Asiatic 360 and beyond
nork: Anwar, Adiba
Argitaratua: (2018)

The procedure of launching brand new homecare products in the country
nork: Sikder, Shihab Al Mahmud
Argitaratua: (2019)

Brand awareness and brand perception of ‘Mr. Cookie’
nork: Pranto, Mehbub Hossain
Argitaratua: (2019)

M&A advisory process in Bangladesh- a case study on the foreign acquisition of a FMCG Company
nork: Mim, Nishat Afnan
Argitaratua: (2024)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
nork: Mazumder, Avranil
Argitaratua: (2024)

Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh
nork: Ullah, G. M. Shafayet, et al.
Argitaratua: (2016)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
nork: Neehal, Saber Hossain
Argitaratua: (2024)

Employer branding of Robi Axiata Limited
nork: Fayem, Naimul Hasan
Argitaratua: (2014)

Bond markets, analysis, and strategies /
nork: Fabozzi, Frank J.
Argitaratua: (2016)

Branding across borders : a guide to global brand marketing /
nork: Gregory, James R.
Argitaratua: (2002)

Re-branding of a corporate brand: A case on Meghna Group of Industries
nork: Hossain, Md. Mazid
Argitaratua: (2021)

Brand activation in below the line marketing
nork: Sutirtha, Shafiqul Islam
Argitaratua: (2013)

Employer branding of Daraz Bangladesh Ltd.
nork: Chowdhury, Sreejon
Argitaratua: (2021)

Branding practices conducted by Youngbangla
nork: Gomes, Randy Godfrey
Argitaratua: (2017)

Marketing and Brand Communication of SEBL | DX Group
nork: Bin Azad, Kazi Zonaid
Argitaratua: (2023)

Consumer’s brand switching tendency inside telecommunication industry
nork: Adila, Fariha Noor
Argitaratua: (2024)

Impact of digital marketing on brand awareness
nork: Mahmud, Frahim
Argitaratua: (2017)

An effective approach to launching a brand in Bangladesh
nork: Quader, Fahim
Argitaratua: (2020)

The relation between brand awareness and repeat purchase
nork: Zaman, Anis Uz
Argitaratua: (2024)