Brands and firebrands : insights from experts /

Brands and firebrands : insights from experts /

Podrobná bibliografie
Další autoři:	Chaturvedi, Braj Mohan
Médium:	Kniha
Jazyk:	English
Vydáno:	India : ICFAI, 2003 [reprinted 2004].
Témata:	Brand name products.
Classic Catalogue:	View this record in Classic Catalogue

Podobné jednotky

Strategic brand management : building, measuring, and managing brand equity /
Autor: Keller, Kevin Lane, 1956-
Vydáno: (2003)

The new strategic brand management : advanced insights and strategic thinking /
Autor: Kapferer, Jean-Noël
Vydáno: (2012)

Corporate branding : concept and cases\
Vydáno: (2005)

Strategic brand management : creating and sustaining brand equity long term /
Autor: Kapferer, Jean-Noël
Vydáno: (1997)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
Autor: Bhuiyan, Rafiur Rahman
Vydáno: (2019)

Strategic brand management : building, measuring, and managing brand equity /
Autor: Keller, Kevin Lane, 1956-
Vydáno: (2015)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Vydáno: (2005)

Global brand power : leveraging branding for long-term growth /
Autor: Kahn, Barbara E.
Vydáno: (2013)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
Autor: Rakibuzzaman, Md.
Vydáno: (2019)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Vydáno: (2010)

Services marketing and branding strategies of Englishplz Limited
Autor: Morshed, Zarif
Vydáno: (2024)

Branding and communication mix of Transcom Beverages Ltd
Autor: Arefin, Sajid
Vydáno: (2024)

How branding is changing the landscape of IPDC Finance Limited
Autor: Rodrigues, Melissa Maria
Vydáno: (2022)

Factors affecting derby’s brand equity in Kushtia territory
Autor: Samonti, Afra Tasnim
Vydáno: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
Autor: Fahad, Shafayet Ullah
Vydáno: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
Autor: Keya, Kaniz Fatema
Vydáno: (2024)

Managing brand equity : capitalizing on the value of a brand name /
Autor: Aaker, David A.
Vydáno: (1991)

The impact of re-branding on the financial aspects of IPDC Finance limited
Autor: Sakib Ur Rahman, Mohammad
Vydáno: (2022)

Utilization of digital platform in brand & communication in Prime Bank Limited
Autor: Khan, Nishat Saiara
Vydáno: (2020)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
Autor: Tasnim, Sarah
Vydáno: (2020)

The RACI Matrix and its implications: a case of Unilever
Autor: Ahmed, Muhtasim Rafid
Vydáno: (2019)

Asiatic 360 and beyond
Autor: Anwar, Adiba
Vydáno: (2018)

The procedure of launching brand new homecare products in the country
Autor: Sikder, Shihab Al Mahmud
Vydáno: (2019)

Brand awareness and brand perception of ‘Mr. Cookie’
Autor: Pranto, Mehbub Hossain
Vydáno: (2019)

M&A advisory process in Bangladesh- a case study on the foreign acquisition of a FMCG Company
Autor: Mim, Nishat Afnan
Vydáno: (2024)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
Autor: Mazumder, Avranil
Vydáno: (2024)

Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh
Autor: Ullah, G. M. Shafayet, a další
Vydáno: (2016)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
Autor: Neehal, Saber Hossain
Vydáno: (2024)

Employer branding of Robi Axiata Limited
Autor: Fayem, Naimul Hasan
Vydáno: (2014)

Bond markets, analysis, and strategies /
Autor: Fabozzi, Frank J.
Vydáno: (2016)

Branding across borders : a guide to global brand marketing /
Autor: Gregory, James R.
Vydáno: (2002)

Re-branding of a corporate brand: A case on Meghna Group of Industries
Autor: Hossain, Md. Mazid
Vydáno: (2021)

Brand activation in below the line marketing
Autor: Sutirtha, Shafiqul Islam
Vydáno: (2013)

Employer branding of Daraz Bangladesh Ltd.
Autor: Chowdhury, Sreejon
Vydáno: (2021)

Branding practices conducted by Youngbangla
Autor: Gomes, Randy Godfrey
Vydáno: (2017)

Marketing and Brand Communication of SEBL | DX Group
Autor: Bin Azad, Kazi Zonaid
Vydáno: (2023)

Consumer’s brand switching tendency inside telecommunication industry
Autor: Adila, Fariha Noor
Vydáno: (2024)

Impact of digital marketing on brand awareness
Autor: Mahmud, Frahim
Vydáno: (2017)

An effective approach to launching a brand in Bangladesh
Autor: Quader, Fahim
Vydáno: (2020)

The relation between brand awareness and repeat purchase
Autor: Zaman, Anis Uz
Vydáno: (2024)