Strategic brand management : creating and sustaining brand equity long term /

ग्रंथसूची विवरण
मुख्य लेखक:	Kapferer, Jean-Noël
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003]
विषय:	Brand name products > Management.
Classic Catalogue:	View this record in Classic Catalogue

समान संसाधन

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Strategic brand management : building, measuring, and managing brand equity /
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प्रकाशित: (2003)

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The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
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प्रकाशित: (2019)

Corporate branding : concept and cases\
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Kellogg on branding : the marketing faculty of the Kellogg School of Management /
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Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
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Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
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How branding is changing the landscape of IPDC Finance Limited
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प्रकाशित: (2022)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
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प्रकाशित: (2020)

The impact of re-branding on the financial aspects of IPDC Finance limited
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प्रकाशित: (2022)

Utilization of digital platform in brand & communication in Prime Bank Limited
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Brand awareness and brand perception of ‘Mr. Cookie’
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प्रकाशित: (2019)

The RACI Matrix and its implications: a case of Unilever
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प्रकाशित: (2019)

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प्रकाशित: (2018)

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The procedure of launching brand new homecare products in the country
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Strategic brand planning of Tech Republic Limited
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प्रकाशित: (2018)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
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प्रकाशित: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
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प्रकाशित: (2024)

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प्रकाशित: (2016)

Strategic brand planning of Symphony Mobile
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प्रकाशित: (2018)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
द्वारा: Islam, Aminul
प्रकाशित: (2023)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
द्वारा: Neehal, Saber Hossain
प्रकाशित: (2024)

Branding across borders : a guide to global brand marketing /
द्वारा: Gregory, James R.
प्रकाशित: (2002)

The new global brands : managing non-government organizations in the 21st century /
द्वारा: Quelch, John A.
प्रकाशित: (2006)

Impact of digital marketing on brand awareness
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प्रकाशित: (2024)

Employer branding of Robi Axiata Limited
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प्रकाशित: (2014)

A comprehensive study on brand promotion and strategic marketing process of MYSOFT Limited
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प्रकाशित: (2018)

The effect of advertising awareness on brand equity in social media
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प्रकाशित: (2022)

Re-branding of a corporate brand: A case on Meghna Group of Industries
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प्रकाशित: (2021)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
द्वारा: Rakibuzzaman, Md.
प्रकाशित: (2019)