When ads work : new proof that advertising triggers sales /

When ads work : new proof that advertising triggers sales /

Detalles Bibliográficos
Autor principal:	Jones, John Philip
Formato:	Libro
Lenguaje:	English
Publicado:	New York : Lexington Books, c1995.
Materias:	Advertising > Case studies. Sales promotion > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

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