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01074nam a2200253 a 4500 |
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13110098 |
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090622s2004 njua b 001 0 eng d |
010 |
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|a 2003044004
|
020 |
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|a 0131421840
|
040 |
|
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|a DLC
|c DLC
|d DLC
|
082 |
0 |
0 |
|a 658.8/02
|2 21
|
100 |
1 |
|
|a Kerin, Roger A.
|
245 |
1 |
0 |
|a Strategic marketing problems :
|b cases and comments /
|c Roger A. Kerin, Robert A. Peterson.
|
250 |
|
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|a 10th ed.
|
260 |
|
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|a Upper Saddle River, NJ :
|b Pearson/Prentice Hall,
|c c2004.
|
300 |
|
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|a viii, 696 p. :
|b ill. (some col.) ;
|c 29 cm.
|
504 |
|
|
|a Includes bibliographical references and indexes.
|
541 |
1 |
|
|e 00015835
|
650 |
|
0 |
|a Marketing
|x Decision making
|v Case studies.
|
650 |
|
0 |
|a Marketing
|x Management
|v Case studies.
|
700 |
1 |
|
|a Peterson, Robert A.
|q (Robert Allen),
|d 1944-
|
852 |
4 |
|
|a Ayesha Abed Library
|j General shelf
|
999 |
|
|
|c 1548
|d 1548
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_KER_2004
|7 0
|9 1423
|a BRACUL
|b BRACUL
|c GEN
|d 2009-06-28
|g 0.00
|l 8
|m 8
|o 658.802 KER
|p 3010015835
|r 2016-12-03
|s 2016-09-03
|t 1
|w 2009-06-28
|y BK
|x No price found in the accession register.
|