Strategic marketing problems : cases and comments /
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Upper Saddle River, NJ :
Pearson/Prentice Hall,
c2004.
|
| 版: | 10th ed. |
| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 實物描述: | viii, 696 p. : ill. (some col.) ; 29 cm. |
|---|---|
| 參考書目: | Includes bibliographical references and indexes. |
| ISBN: | 0131421840 |