Strategic marketing problems : cases and comments /

Bibliografske podrobnosti
Glavni avtor:	Kerin, Roger A.
Drugi avtorji:	Peterson, Robert A. (Robert Allen), 1944-
Format:	Knjiga
Jezik:	English
Izdano:	Upper Saddle River, NJ : Pearson/Prentice Hall, c2004.
Izdaja:	10th ed.
Teme:	Marketing > Decision making > Case studies. Marketing > Management > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

Opis
Fizični opis:	viii, 696 p. : ill. (some col.) ; 29 cm.
Bibliografija:	Includes bibliographical references and indexes.
ISBN:	0131421840

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