Strategic marketing problems : cases and comments /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson/Prentice Hall,
c2004.
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| Edition: | 10th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | viii, 696 p. : ill. (some col.) ; 29 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0131421840 |