Kerin, R. A., & Peterson, R. A. (2004). Strategic marketing problems: Cases and comments (10th ed.). Pearson/Prentice Hall.
芝加哥风格引文Kerin, Roger A., 与 Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 10th ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2004.
MLA引文Kerin, Roger A., 与 Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 10th ed. Pearson/Prentice Hall, 2004.
警告：这些引文格式不一定是100％准确.