Citazione Stile APA (7a Edizione)

Kerin, R. A., & Peterson, R. A. (2004). Strategic marketing problems: Cases and comments (10th ed.). Pearson/Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Kerin, Roger A., e Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 10th ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2004.

Citatione MLA (8a ed.)

Kerin, Roger A., e Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 10th ed. Pearson/Prentice Hall, 2004.